Is six hours a day on my phone too much?

This is the third year I have done an unscientific survey of my students in Media Economics about how they use their smartphones.

"WhatsApp Redesign" by Ayoub Elred is licensed under CC BY-NC 4.0

The point of the exercise is for them to do their own assessment and make observations. In previous years they simply counted how many notifications or alerts they received on their phones in one hour or a class session. An alert is any ping, buzz, vibration, or lock-screen flash that tells them they have a message or news update from their various applications.

The distraction industry is getting ever more sophisticated in finding ways to get us to pay attention to their messages, because time, or attention, is money. Specifically, it allows tech platforms and news services to deliver targeted ads and make money from our attention.

An alert a minute

This year, 27 students counted notifications received in a 60-minute period. The average was 58, almost an alert a minute. The median --with half registering more, half less-- was 36. (The total alerts received was slightly more than last year and roughly three times the year before, although the unscientific methodology was slightly different each time.)

Latin America spawns scores of innovative news sites

Latin America has spawned a rich breed of online news publishers who are challenging mainstream journalism. These digital natives have achieved significant influence by innovating with digital tools.

They often aim to provide an alternative to the traditional voice of mainstream media, which are usually linked to political and business interests that have long predominated in these countries.

"Digital-ness" of highly influential websites. 

These are among the findings of a new study of 67 native-born digital news publications by Ramon Salaverria of the University of Navarra (Spain) and Summer Harlow of Florida State University. The study, published in the journal Digital Journalism, is an ambitious effort to measure the innovation, influence, and goals of these 67 digital natives -- "Regenerating Journalism: Exploring the 'alternativeness' and 'digital-ness' of Online-Native Media in Latin America".

And while the scholars have not set out to create  a viral listicle a la Buzzfeed, they have created two tables in their article with fascinating detail, one of which I have condensed (at left).

The rankings of "digital-ness" are based on measurement of each site's use of multimedia, interactive elements, and degree of audience participation. All 10 listed here were rated as "highly influential" by the researchers, based on measuring their per-capita Facebook and Twitter following and their global ranking in the Alexa audience measurement service.

Versión en español

Freedom of the press for those who own one (or a search engine or a social network)

A renowned media critic sounded the alarm in 1960 about corporate takeovers of newspapers and layoffs of hundreds of journalists. He worried that the power of the press was being concentrated in too few hands.

Liebling, from Slate.com

(Versión en español)

It was in his column in the New Yorker, The Wayward Press, that A.J. Liebling tossed off one of his most memorable lines in a parenthetical aside:

"Freedom of the press is guaranteed only to those who own one" (New Yorker, May 14, 1960, p. 109, paywall). 

What is still true today is that corporate owners of newspapers are focused on maintaining their profit margins and are laying off journalists to do so. The newspaper and magazine industries have lost 54,000 journalism jobs since 2003.

But it is no longer true that newspapers monopolize production and distribution of news. The Internet has given everyone with a computer and Internet access their own printing press. You do not have to be a mogul to publish your opinions. The big question is can you get anyone to listen.

Latin American news sites lag in innovation

Versión en español.

It was a bit depressing to hear the results of a study of 34 digital media natives during the Third Latin American Forum of Digital Media and Journalism.

Overall, these sites showed little interaction with their audiences in social media, little use of maps, graphics, and visualizations, and little consideration of the business side of journalism before launching.

The Center of Economic Research and Teaching hosted the session Oct. 9 in Mexico City. (Videos of all the sessions here, in Spanish.)

Digital entrepreneurs turn to mobile for users, revenue

Leo Prieto:betting on "mobile first"

Versión en español aquí.

Leo Prieto is a digital media entrepreneur in Chile whose 10 communities attract an audience of 10 million users a month from all over the Spanish-speaking world.

Late last year, his company, Betazeta, decided to go "mobile first" and optimize the design of all its sites for mobile devices. More than half their traffic comes from mobile.

"Mobile phones are always with us," Prieto told me in an interview via Skype from his office in Santiago. "On the street, at home, we check them every two minutes, a hundred times a day."

And now that social networks like Facebook and Twitter are getting as much as three-fourths of their traffic from mobile devices, digital media publishers can see growth in social traffic by optimizing for mobile. "It's a virtuous circle with the social networks and mobile devices," Prieto said.
 

Mexican blogger builds a business out of political satire

Chumel Torres

Versión en español aquí. 

Chumel Torres is a video-blogger whose satiric take on politics and journalism has managed to attract 483,000 subscribers to his YouTube channel in just one year.

He has made a business out of the sponsors he attracts to his weekly program,  El Pulso de la República (The Pulse of the Republic).

And he has a message for other young people who are frustrated with the coverage of politics by the major media: if you don't like what they are doing, start your own program or news site, he said in an interview.

"If the newspaper doesn't like you, doesn't listen to you, doesn't give you any money, doesn't offer any opportunities, well then, create your own project. Anybody can shoot a video or record a radio program and upload it to the web. The only limitation is what you have in your head."

Journalists have to market their work in social media

Versión en español aquí.

A young acquaintance was applying for an online reporting job at an internationally renowned news organization.

But the interviewer did not focus on the job candidate's articles. He wanted to know more about the metrics of audience engagement with the candidate's stories -- time spent, social sharing, search traffic.

How had the candidate used social media to capture readers? How effective were the tactics? What measurement tools had he used to gauge effectiveness?

In other words, did this job candidate understand how to capture and interact with the audience on the web?

WeChat as social media strategy for news

Once again I find myself learning new things from my students here in China. The social media marketing strategies they proposed in class included techniques and platforms I was ignorant of.

Their assignment was to recommend a strategy for a news organization or business that they would like to work for. They chose, among others, the Wall Street Journal, China Daily, Xinhua News Agency, Financial Times, Economic Observer, Tanzania Broadcasting Corp., Ikea, Whirlpool appliances, and Elle magazine.

Several of the marketing plans included WeChat, which is a free text- and voice-message service for cellphones. WeChat allows its 300 million users worldwide to connect with anyone in their phone's address book. It has added 100 million users since September.

Earthquake accelerated use of social media at Japanese newspapers

Yoichi Nishimura (photo by Yang Shaogong)

Versión en español aquí.

Japan's newspapers expanded their role of serving the community by using social media in the Great East Japan Earthquake of 2011.

Yoichi Nishimura, former managing editor of Asahi Shimbun, with daily circulation of 8 million, said news organizations cooperated to share information about missing persons with a Google database so  families could find loved ones.

"For the first time, there was a large-scale joint effort between social media and the traditional mass media," Nishimura told an audience at Tsinghua University in Beijing. The news media spread disaster-related information through social media such as Facebook and Twitter.

Building your audience: tips from a pro

Versión en español aquí.

Mi Li, audience development manager for Fiscal Times in New York, recently spoke via Skype to my multimedia business journalism class at Tsinghua University about how to build an audience.

The online publication, which focuses on fiscal, budgetary and economic issues, launched in March 2011 and has grown to 1 million unique visitors and 6 million page views monthly.

One of the key elements of her strategy when she started at the publication a year ago was to develop a daily newsletter to create audience awareness and drive traffic to articles. This was a strategy that also worked well at American City Business Journals, a chain of weekly business publications, where she was previously marketing manager.

Crap detector Part III: verify Tweets, FB

Lately I have been teaching my students at Tsinghua University how to verify information they get in press releases, hear from news sources and see on the web. This is my third entry on the subject.

Crap detector Part I: Credibility as business model
Crap Detector Part II: Mr. Daisey's Apple Factory

The website journalism.co.uk has posted the most thorough list of techniques I have seen of how journalists can verify information they find on Facebook, Twitter, YouTube and other social media.