|Eduardo Galan, "Emperor" of Revista Mongolia|
He has a background in online business marketing. And he speaks very seriously about business models for marketing a media product.
Yet he has the playful air of an adolescent who delights in mocking the pretensions and hypocrisies of Spain's political, business, and religious leaders, which he does in the satirical monthly Revista Mongolia.
Onstage at the iRedes Iberoamerican Conference on Social Networks, he delighted the audience of several hundred with off-color jokes and humorous asides. In an interview with me afterwards, though, he sounded like any other media executive struggling to make a buck amid fierce competition.