|El Pais announces the alliance on its website.|
In addition, El Pais's digital edition will publish two Jot Down articles daily.
This is a big deal. Jot Down is four years old and has captured a youth market that El Pais would love to have. Jot Down's own irreverent announcement of the alliance was headlined "Jot Down flirts with the dark side." It reported its own audience as 800,000 unique users monthly based on its own Google Analytics compared with 14 million for El Pais based on ComScore.
I had not heard of Jot Down until a few months ago when my students at the University of Navarra began mentioning it to me as an example of independent digital publishing.
Jot Down has had a quarterly version in print since 2013. El Pais has been losing circulation and advertising revenue consistently in recent years from the combined impact of the digital revolution and the global financial crisis.