Tony Morejon likes to tell the story of a community outreach program that failed because the government agency in Tampa, Florida, did not understand differences between Hispanic groups.
|Tony Morejon: "All Hispanics are not alike."|
It didn't work, said Morejon, Hispanic community liaison for Hillsborough County. The Mexicans politely declined to volunteer information about household health issues. Even though the outreach workers spoke Spanish, the Mexicans perceived them as authority figures to be feared rather than trusted.