I found this data from Advertising Age fascinating: Internet media are now the second-largest employer in the media industry, trailing only newspapers. The represent 18 percent of the media industry jobs, according to the graphic that accompanies the article.
While newspapers are shedding 1,400 jobs a month, internet media are
creating 400 jobs, according to Ad Age. Digital media now employ more
than broadcast TV.
Sounds like a compelling argument for more focus in journalism schools on training students in multimedia journalism.
dilemma for journalism schools dealing with rapid technological change
is to decide whether what they are teaching today will be relevant a few
years from now.
Many of the social media tools that are transforming
journalism and society did not even exist just five years ago, said Mark
Briggs, author of "Entrepreneurial Journalism."
"What should journalism schools be teaching five years from now?" he asked during a lecture to students and faculty at Tsinghua University
Dec. 14. It is hard to predict, he admitted. His last three jobs --
managing websites for newspapers and a TV station -- did not exist when
he was in journalism school. How can we prepare students today for jobs
that do not yet exist?
In an environment of rapid technological change, he says, journalism educators need to do at least four things: