A master's degree in English literature might not seem an ideal preparation for a career as a business journalist. Actually it served me well, for all the reasons given by advocates of a liberal arts education.
- Multimedia storytelling skills. Producing slideshows with sound, shooting and editing video and photos, writing for the web.
- Data and statistical skills for storytelling. Collecting, editing, analyzing and interpreting data to produce compelling interactive maps and graphics.
- Audience development skills (formerly known as marketing and circulation) such as managing online communities, interpreting data on audience behavior, crowdsourcing for information, interacting with the audience.
- Basics of programming. How to create compelling pages that attract web audiences.
- The business of media. Journalists can help a news organization generate revenues without compromising their ethics, and today that skill is more important than ever.
Surely there could be more, but then the universities and professors have to ask themselves, if we add all these things, what are we going to leave out? We already have a packed course curriculum, how could we possibly add more?
"Digital first" in education
"what I am proposing is a curriculum in which digital is the foundation, and the basic skills of writing, reporting and editing are injected into digitally focused courses, as opposed to inserting a digital lesson or two into traditional classes."
My MOOC experience and what it means