Versión en español aquí.
The balance of power in media continues to shift away from the major news outlets toward the journalists who work for them.
Ezra Klein's departure from the Washington Post for Vox Media is just the latest of a string of changes that illustrate the rise of the journalist as a brand.
For journalists working in the trenches who do not drive millions of page views a month, the trend represents an opportunity. More news organizations are recognizing that their competitive edge comes from having staff members who are subject-area experts the public trusts and relies on.
Showing posts with label job market. Show all posts
Showing posts with label job market. Show all posts
Tuesday, January 28, 2014
Sunday, November 10, 2013
Journalists have to market their work in social media
Versión en español aquí.
A young acquaintance was applying for an online reporting job at an internationally renowned news organization.
But the interviewer did not focus on the job candidate's articles. He wanted to know more about the metrics of audience engagement with the candidate's stories -- time spent, social sharing, search traffic.
How had the candidate used social media to capture readers? How effective were the tactics? What measurement tools had he used to gauge effectiveness?
In other words, did this job candidate understand how to capture and interact with the audience on the web?
A young acquaintance was applying for an online reporting job at an internationally renowned news organization.
But the interviewer did not focus on the job candidate's articles. He wanted to know more about the metrics of audience engagement with the candidate's stories -- time spent, social sharing, search traffic.
How had the candidate used social media to capture readers? How effective were the tactics? What measurement tools had he used to gauge effectiveness?
In other words, did this job candidate understand how to capture and interact with the audience on the web?
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