Versión en español aquí.
The balance of power in media continues to shift away from the major news outlets toward the journalists who work for them.
Ezra Klein's departure from the Washington Post for Vox Media is just the latest of a string of changes that illustrate the rise of the journalist as a brand.
For journalists working in the trenches who do not drive millions of page views a month, the trend represents an opportunity. More news organizations are recognizing that their competitive edge comes from having staff members who are subject-area experts the public trusts and relies on.
Showing posts with label personal brand. Show all posts
Showing posts with label personal brand. Show all posts
Tuesday, January 28, 2014
Sunday, November 17, 2013
Brian Stelter shows personal brands rival media brands
Versión en español aquí.
For several years I have been using Brian Stelter, the media columnist and TV commentator, as an example to students of how a young journalist can build a personal brand.
He did not attend a famous university and had no special family connections. Yet he quickly made a name for himself online by creating a blog that thrived on timely, high-quality journalism.
I always include a slide showing the number of his Twitter followers (lately, 200,000) and pose the question: "How much longer will Brian Stelter need the New York Times?"
As it turned out, not very long. Stelter was just hired away from the Times by CNN to host "Reliable Sources" and be their media reporter.
For several years I have been using Brian Stelter, the media columnist and TV commentator, as an example to students of how a young journalist can build a personal brand.
He did not attend a famous university and had no special family connections. Yet he quickly made a name for himself online by creating a blog that thrived on timely, high-quality journalism.
I always include a slide showing the number of his Twitter followers (lately, 200,000) and pose the question: "How much longer will Brian Stelter need the New York Times?"
As it turned out, not very long. Stelter was just hired away from the Times by CNN to host "Reliable Sources" and be their media reporter.
Sunday, January 27, 2013
How journalist built his brand from college dorm room
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| Brian Stelter 2012 Media Bistro photo |
When he was a freshman at Towson University in Maryland in 2004, he launched his CableNewser blog with news and commentary about the coverage of the Iraq War by CNN, Fox News and MSNBC. He soon attracted a loyal audience of influential TV industry executives. No one dreamed the blog was by a college student.
He eventually parlayed his blogging experience into a job covering media at the New York Times, but that is getting ahead of the story.
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