Monday, March 26, 2012

Guardian's Facebook app challenges Google

A new Facebook app launched by The Guardian in England could signal a major challenge to Google’s dominance of referral traffic to news websites.

Google used to drive 40 percent of The Guardian’s traffic, but social networks referred more than search several times in February, said Tanya Cordrey, director of digital development at Guardian News and Media.

In the U.S., Google refers a third of the traffic to news websites, four times more than Facebook, according to The State of the News Media 2012.

Nifty new app

Much of The Guardian’s Facebook traffic is attributed to an app that has been downloaded 8 million times since its launch in September, according to

“The ‘frictionless sharing’ app works by readers opting in to share all articles they read with their Facebook friends, generating more traffic for the news site with ‘no editorial curation’,” the site reported. 

It is not clear how this app might be different from or better than those used by other news organizations. But if something similar were adopted at U.S. media, Facebook could become more of an ally of news organizations instead of just a competitor for readers’ time.


Google takes magic out of advertising sales process
Social media challenge Google for news distribution
Facebook to overtake Yahoo in display advertising
Total users and pageviews are misleading measures of web traffic
Robert Niles: How to Make Money Publishing Community News Online
Making money Part I: Advice from Mark Briggs
You don't need all the skills to get started
How much to charge advertisers? As much as possible
More paywalls won't save journalists' jobs

No comments:

Post a Comment