When it comes to reputation, news media brands have been missing the boat

Cees van Riel is an internationally known scholar and consultant who has spent much of his career studying how to measure the reputation of organizations and use the data for better decision-making.

Cees van Riel. Photo from Reputation Institute

During a recent chat with faculty at the University of Navarra, he talked about how a growing body of research links the financial performance of a company with its reputation as corporate citizen and community leader.

Leaders must speak up
Companies whose leaders and employees specifically say what they stand for, and back that up with their behavior, emerge as leaders in their industry by all sorts of tangible indicators, including but not limited to financial performance.

"You have to say yourself what you stand for," Cees said. "If you don't, no one will believe you."

Cees's observations made me realize that news media have done a terrible job at informing the public about the importance of what they do, namely investigating deeply to discover the truth and informing the public in a democratic society.

News media organizations should be taking this insight to heart, but often they view it as unseemly self-promotion. They assume everyone views them as an authority, as the purveyors of truth and guardians of the public interest. And, of course, they're wrong. Almost everywhere in the world, news media have low credibility. (Trust explored in more depth here.)

Plagiarism: Someone is publishing my blogs under their byline

Someone named Chris Lynn at the blog Worldwide News has taken dozens of my blog posts and put his own byline on top of them.

Evidently the sole purpose of the blog Worldwide News has been to kill the online version of an investigative report about official corruption published by the Mail & Guardian newspaper in South Africa.

Both of these blog posts were published by me. Chris Lynn's byline is on them now. Click to enlarge image

It's a clever scheme in which this Chris Lynn (whoever that is) copy-pasted the Mail & Guardian article onto his own blog, then claimed to have been plagiarized by the original publisher and got the Mail & Guardian's internet hosting site to remove the supposedly plagiarized original article.

Update: The people behind the plagiarism

The original investigation, which describes the activities of a man in Africa posing as a U.S. Congressman, appears among dozens of other articles on the Worldwide News blog, most of which are my blog posts. Evidently the thinking was -- and this is a humbling thought -- that search engines would see a blog with mostly academic content by an obscure American professor and not call attention to an article about scandal hidden in the academic weeds.

Manage your operation with the language of numbers

IJNet has recently launched its Media Entrepreneurship Toolkit to help journalists make their own projects financially sustainable.

My contribution was an introduction to some of the basics of accounting and budgeting.

Some of the key points to keep in mind:

• There are some free online budgeting and accounting software packages that can organize your financial information for you.
• If you are just starting out, make a list of all the monthly expenses you think you might incur.
• Consider the possibility that you might use inexpensive or free digital tools at the beginning to keep costs down. 
• Make sure you know how much you are spending each month. This is called the burn rate. If you don't bring in any more money, how many months do you have before you run out of cash?
• Digital advertising is unlikely to produce much revenue for a small startup. Consider sponsorships, native advertising, donations, and other sources. 

There's nothing to be afraid of. Even English majors can learn how to do the basics.

Versión en español

Other articles in the Toolkit are by Jeremy Caplan, Director of Teaching and Learning at CUNY's Newmark Graduate School of Journalism in New York City:

What to do if your startup fails
5 ways journalism startups can engage an audience
7 challenges to overcome in launching a startup
Qualities of successful entrepreneurs

How to be more credible, from an investigative reporter

Tina Kaiser. Photo by Gisela Gürtler

News organizations have been losing credibility for years, and the reasons are many. Too often, we journalists have been arrogant and said, in effect, Trust us, we know what we're doing. But today, journalism is under attack, and we have to explain why people should trust us.
 

 There are many things publishers can do to improve credibility, said Tina Kaiser, an investigative reporter for Die Welt in Germany, during a talk with a group of journalists and communicators from the College of Europe.

In her talk, at Die Welt's Berlin headquarters, Kaiser described the publication's policies and mentioned how they were applied in specific stories, such as a series about Arab gangs in Germany.

1. Transparent corrections. Admit your mistakes quickly and fully, and be transparent about how they were made. If an organization simply says, "this information was incorrect", the public is left with doubts about why a correction was determined to be necessary. Was it an honest mistake, a careless breach of journalistic standards, or inaccurate information provided by a source? Without some explanation, readers might assume that a correction was made because of undue pressure and influence from some interested party.

2. "The making of" stories. For any kind of long-term investigative or enterprise stories, a news organization ought to also publish an explanation of how information was obtained, who the sources were, where journalists traveled to interview people and do research, how the information was double-checked and verified, and other information that demonstrates the care and professional standards used.

Is quality journalism sustainable? Here are 20 media organizations that are solving this problem

This post is part of a study that identifies 20 media organizations from 16 countries and four regions  --Eastern and Central Europe, Western Europe, Latin America, and the United States-- that have developed sustainable business models for high-quality journalism. This list is by no means exclusive. The examples were chosen to present a variety of solutions to this challenge. We welcome comments on other media we could have included.

-- James Breiner

Click graphic to enlarge.

Frustrated fact-checkers: the lies keep being told

Lies have a life of their own, and people want to believe them, especially when they are about people they don't like, "the other". Facts don't sway people.

As Laura Hazard Owen recently reported in Nieman Lab, three leading fact-checking organizations have said their work needs to go beyond simply calling out the lies of prominent people. This work is valuable, but the fact-checkers don't have big enough audiences to reach everyone who is receiving the false or misleading information. "Fact checkers are outspent by [political] campaigns 100 to 1 or more at election times," say the fact-checkers. 

So the fact-checkers have issued a call to action in which they don't just clarify or disprove the misleading information. They "publish and act". "We seek corrections on the record, pressure people not to make the same mistake again, complain where possible to a standards body. In other words, we use whatever forms of moral, public, or where appropriate regulatory pressure are available to stop the spread of specific bits of misinformation."

See also: Nieman Lab's list of news credibility projects 

Less than half of people in 38 countries trust "most news most of the time". And they have very little trust in the news they find in social media. From Reuters Institute Digital News Report 2019, p. 21.

Investigative journalism: great return on investment

Between fines and recovered funds, journalists get results

Lately a couple of us here at the University of Navarra have been looking for models of high-quality journalism that are sustainable. As it turns out, many of the best news organizations that are thriving are doing investigative journalism.

Readers like this type of journalism, which holds the powerful accountable for their actions, makes them responsible for serving the public rather than themselves.

In a 2016 article, two leaders of global investigative journalism organizations made the case that investigative journalism actually has a great return on investment, ROI.

Versión en español

"Over the years [Organized Crime and Corruption Reporting Project (OCCRP)] has accepted $5 million in funding from the U.S. and other governments. The return on that funding? With $2.8 billion recovered in fines and seized assets by various governments, the payoff is over 56,000 percent (or a 560-fold return)".
The authors of that article were  David E. Kaplan, executive director of the Global Investigative Journalism Network, and Drew Sullivan, one of the founders of OCCRP.