News Entrepreneurs: CableNewser

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Sunday, January 27, 2013

How journalist built his brand from college dorm room

Brian Stelter
2012 Media Bistro photo

Brian Stelter is my favorite example of how a young person can create a personal brand and build it into a career. I have talked about him in presentations in Latin America and Europe and his story never fails to make an impression.

When he was a freshman at Towson University in Maryland in 2004, he launched his CableNewser blog with news and commentary about the coverage of the Iraq War by CNN, Fox News and MSNBC. He soon attracted a loyal audience of influential TV industry executives. No one dreamed the blog was by a college student.

He eventually parlayed his blogging experience into a job covering media at the New York Times, but that is getting ahead of the story.

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Bilingual consultant, teacher, trainer in digital journalism

James Breiner is a digital media consultant, bilingual in Spanish and English. He specializes in journalism innovation, entrepreneurship, and multimedia. He has done consulting and teaching in more than a dozen countries in Europe, Asia, and the Americas. He is currently visiting professor of communication at the University of Navarra in Pamplona, Spain. Contact him at jamesbreiner@gmail.com @jamesbreiner

He previously worked for three decades in the newspaper business. He led a team of investigative reporters at the Columbus Dispatch, and he was later editor of Business First of Columbus and publisher of the Baltimore Business Journal. His work won awards from the Associated Press, Society of Professional Journalists and Press Club of Cleveland.

In his second career, he was founding director of the Center for Digital Journalism at the University of Guadalajara in Mexico. He served as the editorial consultant for Crain Communications on the launch of a weekly business newspaper in Manchester, England. He also directed the master's program in Global Business Journalism at Tsinghua University in Beijing on behalf of the International Center for Journalists.

He has a master’s degree in English literature from the University of Connecticut.

His blog on entrepreneurial journalism in Spanish is at jamesbreiner.com. See the video introduction to his talk on entrepreneurial journalism in Prague at the Source Fabric conference.

My lectures, seminars, courses

"How to Build Media Credibility and Sustainable Value in the Post-Truth Era", Creima (Creative Industries and Media Management Congress), 22 septiembre 2018, Porto, Portugal.

"La credibilidad como la nueva moneda del periodismo: Las innovaciones en medios digitales nativos que convierten el capital social en la sostenibilidad", 24 mayo 2018, XXIV Congreso Internacional de la Sociedad Española de Periodística, Málaga, España.

"Los usuarios mandan: Escuchan los editores?", conferencia, 5 diciembre 2017, Facultad de Comunicación, Universidad de Málaga.

"David vs. Goliat: el capital social como arma defensiva contra Facebook y Google," presentación de paper, 9 junio 2017, Congreso de la Sociedad Española de Periodística, Elche, España.

"Emprender en una crisis," conferencia, 8 mayo 2017, Asociación de corresponsales de prensa extranjera, Madrid.

"Social capital to the rescue of the Fourth Estate," 22 abril 2017, International Symposium of Online Journalism, U. of Texas, Austin.

"8 prácticas de los periodistas emprendedores exitosos", 9 February 2017, Universidad de Sevilla, Spain.

"Periodismo Emprendedor: Cómo promocionar, monetizar y manejar un medio digital". 17 October-13 November 2016, MOOC, Knight Center for Journalism in the Americas.

“Mapping the World´s Digital Media Ecosystem: The Search for Sustainability”. World Media Economics and Management Conference, May 5, 2016. New York.

"The Economics of Accountability Journalism: What Price is Right?" International Symposium of Online Journalism, 16 April 2016, University of Texas, Austin.

"Sustainable financial models for investigative journalism," lecture, Primer encuentro caribeño de periodismo investigativo, San Juan, Puerto Rico, 5 November 2015.

"Deal with the Devil: Facebook, Google and the Migration to Mobile," Lecture at ISCTE-IUL, Lisbon, Portugal, 15 May 2015.

"New entrepreneurial journalism ventures in Spain," iRedes 5th Iberoamerican Conference on Social Media, Burgos, Spain, 17 April 2015.

"The Mobile Audience Has Changed All the Rules of the Game," International Conference of Local Media, Barcelona, 26 March 2015.

Moderator, "The Profile of Entrepreneurial Journalists," The 3rd Latin American Forum on Digital Media and Journalism, Mexico City, 9 October 2014.

"The Mobile Audience Has Changed All the Rules of the Game", Congreso Internacional de Periodismo Digital, Cancun, Mexico, 6-7 March, 2014.

"Entrepreneurial Journalism," (Periodismo emprendedor), Cartagena (Aug. 27) and Medellin (Oct. 9) Colombia, 2013, invited by Periodismo de Hoy, FNPI, Ministerio TIC.

"Building the new journalist" (El ensamblaje del nuevo periodista), Congreso itinerante de periodismo digital, Puebla, Mexico, 30 August 2013.

"Entrepreneurial Journalism Initiatives," via webinar, U.S. Embassy, La Paz, Bolivia, 27-28 July 2013.

"How to verify content in Weibo and microblogs," Thomson-Reuters Programme on Global Journalism, China Radio International, Beijing, Dec. 20, 2012.

"Promote your brand with social networks; entrepreneurial journalism techniques," Tsinghua-Netease Future Media Center, Beijing, Sept. 22, 2012.

"New Trends in Journalism Education," Seminar on Financial Media Management and Business Journalism Education, Tsinghua University, Beijing, Sept. 21, 2012.

"Entrepreneurial Journalists in Latin America and Europe," Summer course, Universidad Complutense de Madrid, El Escorial, Spain, July 13, 2012.

"Independent Journalists on the Web," Xi'an International Studies University, Xi'an, China, May 24-25, 2012.

"New China Seen through the Eyes of American Journalists," Chinese Association of Global Communication Conference, Shandong University, Weihai, China, Nov. 4, 2011.

"Entrepreneurial Journalism Ventures in Latin America and Europe," MediaFabric Conference, Prague, Czech Republic, Oct. 21, 2011.

Coordinator of Laboratory of Digital Journalism Entrepreneurs, online course for Fundación Nuevo Periodismo Iberoamericano, Colombia, May-December 2011.

Sunday, January 27, 2013

How journalist built his brand from college dorm room

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