14,500 friends lay out cash for aggressive journalism

Amid all the bad news about business models for high-quality journalism, eldiario.es ("The Daily") in Spain shows that good journalism can be good business.

Escolar: "Journalism is a public service that has to be profitable"

Its founder and CEO, Ignacio Escolar, just announced that the publication finished 2015 with revenues of US$ 2.6 million, up 33% on the year, and a profit after taxes of US$ 235,000.

Although the digital publication is free, its 14,500 "partners" (socios) pay at least US$ 66 a year to get access to the news a few hours ahead of everyone else as well as ad-free pages, discounts, and invitations to events.

Those partners brought in about a third of eldiario.es's revenues, "And they allow us to remain independent," Escolar said in his announcement. Although advertising brings in more than the partner revenue, no single advertiser comes close to bringing in what the partners do, so none has enough leverage to influence editorial decisions, he said.

Versión en español

Escolar, 40, had worked in television and as the founding editor of the daily newspaper El Publico before launching eldiario.es in 2012 with US$ 440,000 and a handful of independent-minded journalists.

The staff has grown to 54, and they have gained a reputation for investigative journalism that uncovers corruption among political and business elites, who traditionally have been protected by a compliant press. 

 Eldiario's paying "partners" have grown steadily since 2012.

Credit card scandal

One of their major scoops showed how dozens of board members of a failed savings and loan that received a taxpayer bailout of US$25 billion were using their company credit cards for luxury goods, personal vacations, and other non-business expenditures while ignoring management misfeasance.

A recent followup scoop included publication of text messages between an S&L executive accused of fraud in the case and and the royals, King Felipe VI and Queen Letizia, which show them sympathetically defending the executive against negative press coverage.

Escolar reported these numbers for El Diario:

• In the past year, unique users grew from 3.2 million to 6 million a month
• Full-time journalists on staff now total 54, up a third from the previous year
• Spending on journalism rose 40% year over year, much of that for salary increases
• Through cooperative agreements, the publication has regional coverage in 13 provinces or autonomous regions
• It has content sharing arrangements with a dozen print and digital publications as well as two Internet radio programs.

This kind of transparency and the level of detail about financial results and ownership of eldiario.es is rare in Spain. The transparency is designed to emphasize editorial independence, because the publication clearly has a progressive political agenda that favors human rights, income equality, justice, and fairness.

In an interview with me a year ago, Escolar said that the difference between his publication and others on the left is that his has no connection to a political party nor does it support one.

He combines idealism with pragmatism. "Journalism is a public service, not a business," he said at the time. "But it is a public service that has to be profitable." So he focuses much of his attention on making it sustainable. High-quality journalism cannot be produced by volunteers; it needs money behind it, he said.

As it happened, at the same conference last year in Huesca where Escolar spoke about eldiario.es, his father, Arsenio Escolar, editor of the news publication 20minutos, "stuck a finger in the eye" of Spanish journalism by handing down 10 commandments for his colleagues. Among them: "We need journalism that is critical, fair, transparent, distant from power, ethical, and social," said Escolar pere.

You could say that Ignacio Escolar is a chip off the old block.


Below, my video interview with Escolar, in Spanish.


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