While newspapers are shedding 1,400 jobs a month, internet media are creating 400 jobs, according to Ad Age. Digital media now employ more than broadcast TV.
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Thursday, December 27, 2012
Internet media are creating jobs, just not fast enough
I found this data from Advertising Age fascinating: Internet media are now the second-largest employer in the media industry, trailing only newspapers. The represent 18 percent of the media industry jobs, according to the graphic that accompanies the article.
While newspapers are shedding 1,400 jobs a month, internet media are creating 400 jobs, according to Ad Age. Digital media now employ more than broadcast TV.
Sounds like a compelling argument for more focus in journalism schools on training students in multimedia journalism.
While newspapers are shedding 1,400 jobs a month, internet media are creating 400 jobs, according to Ad Age. Digital media now employ more than broadcast TV.
Monday, December 17, 2012
Mark Briggs: create labs for journalism innovation
The dilemma for journalism schools dealing with rapid technological change is to decide whether what they are teaching today will be relevant a few years from now.
Many of the social media tools that are transforming journalism and society did not even exist just five years ago, said Mark Briggs, author of "Entrepreneurial Journalism."
"What should journalism schools be teaching five years from now?" he asked during a lecture to students and faculty at Tsinghua University Dec. 14. It is hard to predict, he admitted. His last three jobs -- managing websites for newspapers and a TV station -- did not exist when he was in journalism school. How can we prepare students today for jobs that do not yet exist?
In an environment of rapid technological change, he says, journalism educators need to do at least four things:
Wednesday, November 28, 2012
More proof that journalists need to brand themselves
Version en español aquí.
New York Times editor Jill Abramson says that half the people coming to the newspaper's website in the runup to the election were searching for Nate Silver, the political forecasting whiz who writes the blog FiveThirtyEight.
"He got huge, huge readership," she said at a conference covered by MediaBistro. "They weren't coming for the rest of the Times; they came for him,"
In other words, Nate Silver has developed a personal brand that is bigger than the New York Times when it comes to the niche of political forecasting.
New York Times editor Jill Abramson says that half the people coming to the newspaper's website in the runup to the election were searching for Nate Silver, the political forecasting whiz who writes the blog FiveThirtyEight.
"He got huge, huge readership," she said at a conference covered by MediaBistro. "They weren't coming for the rest of the Times; they came for him,"
In other words, Nate Silver has developed a personal brand that is bigger than the New York Times when it comes to the niche of political forecasting.
Saturday, November 10, 2012
To young journalists: learn multimedia, languages
Versión en español aquí.
In an interview with the Spanish website LaInformacion.com, Juan Antonio Giner, co-founder of Innovation Media Consulting, shared some of his strong opinions about how young journalists and traditional media should confront the challenge from digital media. Spain's traditional media, like those in the U.S., have experienced devastating declines in revenues and have cut staff ruthlessly. Some excerpts from that interview follow.
Q. What advice do you have for young journalists who want to make a decent living practicing their chosen craft?
The job market is limited, and for that reason there will never be work for everyone everywhere and in all media. Competition today is fierce, and that is a good thing. The only ones who will find work are those who are the best trained, who have acquired the most knowledge, who have mastered telling stories with multimedia, who speak more than one language, and, above all, who want to take on the world. This is a profession for people with passion, with fight, who are undaunted, relentless.
In an interview with the Spanish website LaInformacion.com, Juan Antonio Giner, co-founder of Innovation Media Consulting, shared some of his strong opinions about how young journalists and traditional media should confront the challenge from digital media. Spain's traditional media, like those in the U.S., have experienced devastating declines in revenues and have cut staff ruthlessly. Some excerpts from that interview follow.
Q. What advice do you have for young journalists who want to make a decent living practicing their chosen craft?
The job market is limited, and for that reason there will never be work for everyone everywhere and in all media. Competition today is fierce, and that is a good thing. The only ones who will find work are those who are the best trained, who have acquired the most knowledge, who have mastered telling stories with multimedia, who speak more than one language, and, above all, who want to take on the world. This is a profession for people with passion, with fight, who are undaunted, relentless.
Monday, October 29, 2012
New Yorker's Osnos: Good writing flows from deep reporting
New Yorker writer Evan Osnos is as fine a storyteller in person as he is in print. Tsinghua University journalism students left their texting thumbs idle Oct. 24 as he told how he profiled a former barber named Siu Yun Ping, who won close to $100 million at baccarat in Macau.
Osnos shared some trade secrets about writing for The New Yorker, which is known for its profiles of the famous and obscure.
The best writing starts with deep reporting, he said. It flows from the detail gathered from court documents, news clips, obscure academic dissertations, neglected public archives and reluctant interview subjects. In other words, gather the facts, and you will have the material for colorful writing.
The best writing starts with deep reporting, he said. It flows from the detail gathered from court documents, news clips, obscure academic dissertations, neglected public archives and reluctant interview subjects. In other words, gather the facts, and you will have the material for colorful writing.
Thursday, October 25, 2012
How to tailor news for 4 different platforms? 'Responsive design'
Versión en español aquí.
The Poynter Institute held a conference last week to showcase its latest study of how tablet users consume news and the problems designers have in satisfying these users' demands.
Tablets are rapidly becoming a platform of choice, with 22 percent of U.S. adults owning one, double the percentage of just a year ago, according to a Pew study.
Economy-minded publishers are trying to find ways to "publish the content once and have it adapt to all platforms"-- mobile, tablet, online and print -- Sam Kirkland writes.
The Poynter Institute held a conference last week to showcase its latest study of how tablet users consume news and the problems designers have in satisfying these users' demands.
Tablets are rapidly becoming a platform of choice, with 22 percent of U.S. adults owning one, double the percentage of just a year ago, according to a Pew study.
Economy-minded publishers are trying to find ways to "publish the content once and have it adapt to all platforms"-- mobile, tablet, online and print -- Sam Kirkland writes.
Monday, October 8, 2012
This interview was originally published in the magazine Periodistas (Journalists), a publication of the Federation of Journalist Associations of Spain (FAPE), and is translated below. (Here is the original in Spanish.) By Marta Molina, Editor, Periodistas
James Breiner is, along with guru Jeff Jarvis, one of the most consulted U.S. experts on new digital media. A tireless promoter of entrepreneurial journalism and new business models, he maintains that the days of the big media monopolies have come to an end.
Q. Why should someone launch a media project when the industry is falling apart?
Breiner: Journalists complain that they have lost control of their work to the business interests of the publishers. They would like to make decisions more and take orders less. This is actually the best time to act. The weakness of big media creates opportunities for upstarts. Big media are abandoning entire categories of coverage that readers appreciate, and new media can take advantage of that to fill the gaps. It's possible now to launch a digital publication with a small investment. Generating revenue is tricky, but the opportunities are there. There are some who get started in their free time while they have a steady income. If you should find yourself unemployed, take advantage of the time to develop the project you always dreamed about.
Q. The Spanish media industry has done away with more than 5,000 jobs in recent years, however we are light years behind the U.S. in entrepreneurial culture.
Breiner: When confronted with these scary numbers one could conclude that there is no hope for the profession in Spain. I don't want to minimize the current crisis, but a recession also creates opportunities. There is less competition, competitors are weak or nearing bankruptcy. True, the print industry is near the point of economic collapse, but some will discover the basis of a new order in digital media. It could be you. Go for it!
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