How to tailor news for 4 different platforms? 'Responsive design'

Versión en español aquí.

The Poynter Institute held a conference last week to showcase its latest study of how tablet users consume news and the problems designers have in satisfying these users' demands.

Tablets are rapidly becoming a platform of choice, with 22 percent of U.S. adults owning one, double the percentage of just a year ago, according to a Pew study.

Economy-minded publishers are trying to find ways to "publish the content once and have it adapt to all platforms"-- mobile, tablet, online and print -- Sam Kirkland writes.