More proof that journalists need to brand themselves

Version en español aquí.

New York Times editor Jill Abramson says that half the people coming to the newspaper's website in the runup to the election were searching for Nate Silver, the political forecasting whiz who writes the blog FiveThirtyEight.

"He got huge, huge readership," she said at a conference covered by MediaBistro. "They weren't coming for the rest of the Times; they came for him,"

In other words, Nate Silver has developed a personal brand that is bigger than the New York Times when it comes to the niche of political forecasting.