Mi Li, audience development manager for Fiscal Times in New York, recently spoke via Skype to my multimedia business journalism class at Tsinghua University about how to build an audience.
The online publication, which focuses on fiscal, budgetary and economic issues, launched in March 2011 and has grown to 1 million unique visitors and 6 million page views monthly.
One of the key elements of her strategy when she started at the publication a year ago was to develop a daily newsletter to create audience awareness and drive traffic to articles. This was a strategy that also worked well at American City Business Journals, a chain of weekly business publications, where she was previously marketing manager.
