Tuesday, January 28, 2014

Power shifts toward journalists in new media equation

Versión en español aquí.

The balance of power in media continues to shift away from the major news outlets toward the journalists who work for them.

Ezra Klein's departure from the Washington Post for Vox Media is just the latest of a string of changes that illustrate the rise of the journalist as a brand.

For journalists working in the trenches who do not drive millions of page views a month, the trend represents an opportunity. More news organizations are recognizing that their competitive edge comes from having staff members who are subject-area experts the public trusts and relies on.