Tuesday, May 24, 2011

5 ways social networks generate revenue for news sites

 The owner of a news site recently asked me about how to monetize the traffic he is generating through Twitter and Facebook.

While he likes the traffic, he is frustrated to see Facebook selling ads against his content and taking all the revenue.

Monday, May 16, 2011

Internet excesses recall Shakespeare’s time

Along with the decline of youth morals, a favorite topic of people of a certain age is the decay of the language.

The idea that there was a Golden Age of morals and language, now corrupted in our decadent time, has been a literary topic for a couple of thousand years. It is part of the human condition that elders wax nostalgic about the past and criticize their juniors.

In any case, the Internet is the latest seed of decadence. Some see abominations everywhere in spelling, grammar, usage, slang and taste. They are right, but they are misinterpreting what it means.

Monday, May 9, 2011

Nobody cares about your web page or your blog

Hiram Enriquez, director of digital media at MTV Networks, has a saying that is worth repeating to those who want to start their own media: "Nobody cares about your blog."

It’s a way of recognizing that there are millions of blogs and other media competing for attention on the web. In other words, if you build it, they won’t necessarily come. You have to prove the value of your content to attract an audience, and you have to market yourself through social networks and search-engine optimization, among other strategies.

Monday, May 2, 2011

Financial website integrates data on Central America

Versión en español.

It was out of frustration that Carlos Mora de la Orden started collecting and organizing information about the economy and stock market in his home country of Costa Rica.

Although an engineer by training, he is a financial adviser by profession. He wanted to provide his clients reliable, up-to-date information untainted by political or business interests.

Much of the information he wanted was hard to get. He decided to start collecting and publishing it himself. That was 14 years ago.