Newsroom integration at El Pais: change the systems to change the culture

Borja Echevarria with El Pais digital desk in the background. (Photo by James Breiner)

Versión en español aquí. 

El Pais is perhaps Spain’s most prestigious newspaper, but its parent company has been suffering financial problems, the print edition has lost readers and it trails its chief competitor in web traffic.

All of these factors have set the stage for the radical changes under way in the newsroom.

Leading digital journalist sees room for small media

Gumersindo Lafuente: Journalists need to look ahead, not back. "You can´t live off nostalgia." (Photo by James Breiner)

Versión en español aquí.

Gumersindo Lafuente, 53, is one of Spain‘s pioneers in digital journalism. He headed the web operations at El Mundo before going out on his own in 2006 and launching soitu.es, an innovative news operation that won audience and critical approval but closed in 2009 when its investor-partner pulled the plug.

Since then Lafuente has headed the web initiatives at El País, which is No. 1 in print readership and No. 2 in web traffic in Spain. In an interview in his office in Madrid, he drew on all these experiences in offering advice to digital entrepreneurs.

How to make money on digital journalism: a course in Spain

Last week I gave an all-day seminar to 30 journalists in Valencia, Spain, on the business aspects of starting a digital news outlet.

It‘s easy enough to launch a blog or web page, but the hard part is making money. I gave participants a series of examples of revenue sources other than advertising and subscriptions: