Versión en español.
Four digital journalism pioneers in Latin America have four different solutions for the problem of how to finance an independent news organization.
For Daniel Moreno, director general of Animal Politico in Mexico, one strategy has been to launch a brand extension called Animal Gourmet, a publication about fine dining, which attracts a new group of users and advertisers.
Jorge Zepeda Patterson, founder and publisher of Sin Embargo (On the Other Hand) in Mexico, has patient investors and a model of online advertising.
For Juanita Leon, founder and publisher of La Silla Vacía (The Empty Chair) in Colombia, the solution has been constant innovation. Besides landing grants from NGOs, the site generates revenue from its club of Super Amigos, from universities, and from sponsorship of online discussion groups.
And Oscar Castilla, executive director of a new investigative journalism site in Peru, Ojo Publico (Public Eye), is still looking at many possibilities, including support of universities and NGOs.
Showing posts with label Animal Politico. Show all posts
Showing posts with label Animal Politico. Show all posts
Saturday, October 25, 2014
Thursday, April 24, 2014
Here is the man Felix Salmon will work with at Fusion.net
The news about Felix Salmon's decision to leave Reuters and join Fusion.net threw a spotlight on this new digital venture of ABC and Univision. A few weeks ago I interviewed Fusion's chief
of digital, mobile and social platforms, Daniel Eilemberg. He talked about the target audience of Fusion -- millennials -- and his other entrepreneurial venture, Animal Politico, in Mexico. This is an expanded version of the original.
Daniel Eilemberg, founder of Animal Politico, is only 35
but has been an editor at several major business and news publications
in the U.S. and Latin America. The Spanish language site began three
years ago as a Twitter feed and thrives on being at the center of social
conversations about the news. It employs 20 journalists to report news for a Mexican audience in a way that is both entertaining and informative.
Eilemberg has taken the lessons of Animal Politico with him to Univison’s Fusion.net. In January he was appointed senior vice president, chief digital officer in charge of Fusion’s digital, mobile and social platforms.
"In Mexico, we cover topics about Mexico. In the U.S., we will cover global topics. In both places we are very focused on the audience of the millennials, the generation of 18 to 34 years old."
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Daniel Eilemberg, senior VP at Fusion |
Eilemberg has taken the lessons of Animal Politico with him to Univison’s Fusion.net. In January he was appointed senior vice president, chief digital officer in charge of Fusion’s digital, mobile and social platforms.
"In Mexico, we cover topics about Mexico. In the U.S., we will cover global topics. In both places we are very focused on the audience of the millennials, the generation of 18 to 34 years old."
Tuesday, April 8, 2014
Startups aimed at millennials thrive in 3 languages
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Joey Chung, co-founder of The News Lens |
Some of the fastest growing digital media in Asia, Latin America and the U.S. are tapping into a young audience that wants news that is less partisan, more believable and sometimes irreverent.
Animal Politico in Mexico started out as a Twitter feed with an edge. News Lens in Taiwan was designed for people who distrust all traditional media. And PolicyMic in the U.S. is aimed at millennials who want to participate in a conversation around the news.
The founders told their stories April 4-5 at the International Symposium on Online Journalism at the Knight Center for Digital Journalism in the Americas in Austin, Texas.
Labels:
Animal Politico,
business models,
Daniel Eilemberg,
entrepreneurial journalism,
ISOJ,
Jake Horowitz,
Joey Chung,
News Lens,
Policymic
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