12 revenue sources for digital news organizations

Versión en español.

So much innovation is occurring on the revenue side of new digital media that it's time to review, update and aggregate. Some of the material has appeared in this blog before. 

Let´s start with the basics.

1. Create community, don't just publish news. An audience is just a group of observers.  A community shares values and a deep interest in a topic or geographic area. It often has a bias toward action. That is where value comes in.

5 ways social networks generate revenue for news sites

 The owner of a news site recently asked me about how to monetize the traffic he is generating through Twitter and Facebook.

While he likes the traffic, he is frustrated to see Facebook selling ads against his content and taking all the revenue.