Showing posts with label newsroom integration. Show all posts
Showing posts with label newsroom integration. Show all posts

Monday, April 18, 2011

Newsroom integration at El Pais: change the systems to change the culture

Borja Echevarria with El Pais digital desk in the background. (Photo by James Breiner)

Versión en español aquí. 

El Pais is perhaps Spain’s most prestigious newspaper, but its parent company has been suffering financial problems, the print edition has lost readers and it trails its chief competitor in web traffic.

All of these factors have set the stage for the radical changes under way in the newsroom.