Last weekend I spent a day and a half participating online in NewsU's Revenue Camp for Journalism Entrepreneurs, an intense session on some of the new ways journalists are making money on the Web. (The entire course will be available to view online in a few days; Twitter comments from the course are at #revcamp.)
If you have a digital news organization that has built a community, you can create profitable events. Your loyal audience is something like a fan club and wants to meet other members. They will pay to attend, they will bring friends, they will be an attractive audience for sponsors and they will spread the word about you.
A digital publication with a small but devoted audience might not generate enough from advertising alone, but events can plug the gaps.
Showing posts with label events. Show all posts
Showing posts with label events. Show all posts
Tuesday, May 22, 2012
Tuesday, July 26, 2011
Media-sponsored events generate revenue, buzz
Versión en español aquí.
Digital entrepreneurs should take notice of the success that the online publication Texas Tribune has been having with special events.
The Tribune’s events have generated significant revenue as well as editorial content and market buzz, according to the Nieman Journalism Lab.
Digital entrepreneurs should take notice of the success that the online publication Texas Tribune has been having with special events.
The Tribune’s events have generated significant revenue as well as editorial content and market buzz, according to the Nieman Journalism Lab.
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