Many digital news entrepreneurs have no idea how much to charge for the advertising on their sites.
To set a fair price you have to balance the interests of both the publisher and the advertiser. A fair price should represent the full value of service to the advertiser as well as a just reward for the media outlet.
Generally, Google’s Adsense will not give a publisher a decent price that reflects the content’s value. Adsense is an auction that favors the buyer of advertising since the supply of potential ad space is virtually unlimited.
