Versión en español aquí.
A Spanish colleague who has been asked to develop the comments section of a new digital publication asked if it were better to require users to register or allow anonymous comments.
The dilemma is always quantity vs. quality, I told her. If the idea is to generate traffic, comments can do it, and some editors will be content with that.
Although the numbers might please the higher-ups in the short term, don’t expect comments to attract advertisers. YouTube has never made money because major advertisers are skittish about associating their brands with content that might be amateurish or in bad taste. Anonymous comments represent the same kind of risk.
Showing posts with label comments. Show all posts
Showing posts with label comments. Show all posts
Tuesday, March 1, 2011
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