At the moment I am leading a course for Latin American journalists who have created their own digital news media (blog for the course in Spanish is here).
We just analyzed the multimedia aspects of a number of websites and a question arose about the value of offering podcasts. The simple answer is that it depends on the purpose of the site and the characteristics of the audience.
There are tools available to offer a bewildering array of different services on your site, but before you deploy any of them, consider these questions:
- How likely is it that this new service (podcast, video, audio, poll, blog, forum etc.) will attract a new segment of the target audience?
- Do our competitors offer this service? If we can’t do it better than they do, maybe we should not consider it.
