This weekend I spent a day and a half participating online in NewsU's Revenue Camp for Journalism Entrepreneurs, an intense session on some of the new ways journalists are making money on the Web. (The entire course will be available to view online in a few days; Twitter comments from the course are at #revcamp.)
Chris Seper, a digital media entrepreneur who started MedCityNews.com, a portal covering innovation in the life sciences and healthcare, talked about how to make money from custom content. He defined it as any content made to order for a client -- it could be a research paper, a blog entry that runs on the site, a video, an event, or an article.
"We'll create content for anyone with a vested interest in innovation and health care," he told attendees. The publication's audience is C-level executives, entrepreneurs, investors and other stakeholders in those fields.
