Showing posts with label Baltimore Sun. Show all posts
Showing posts with label Baltimore Sun. Show all posts

Saturday, February 25, 2012

More paywalls won't save journalists' jobs


Gannett's announcement that it will establish paywalls at its 80 community newspapers  is the latest sign that the newspaper industry believes it has found practical technology to charge for its content. 

But these are not really solutions so much as experiments. Every newspaper will have to test reader response to the various subscription offers and adjust over time. Paying for digital editions is new for subscribers as well as publishers.