Showing posts with label Andy Robinson. Show all posts
Showing posts with label Andy Robinson. Show all posts

Thursday, June 20, 2013

How to overcome objections, get meetings with funders

More news organizations are trying to adopt a nonprofit model, but they likely have no experience in fundraising. They might want to look at Andy Robinson's book "How to Raise $500 to $5,000 from Almost Anyone." 

As someone who did fundraising on many boards, I can say that Robinson knows the territory. The website for nonprofits Guidestar ran an excerpt from his book in which Robinson gives a lesson in how to respond to avoidance tactics of funders when you call:  

I don't mean to imply that that the following responses constitute one conversation, and that you have to handle eight or nine put-offs in a row. But my general rule is that you should respond to at least three before giving up. 
Objection: "I don't have time to talk right now." Response: "When would be a better time to call?"