Friday, August 26, 2011

Going beyond metrics of page views and visitors

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This is Part 1 on going deeper in Analytics. Publishers of digital news sites have a chance to know their audience far better than their p...

Know where your audience lives

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Part 2 of going deeper in Analytics.  While consulting for a Mexican newspaper group, I had them dig into their Analytics report to see wh...

How to tell what your core users prefer

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This is Part 3 on how to go deeper in Analytics. Let’s say you have a local news website and you publish an article about a famous athle...
Thursday, August 25, 2011

Good data is worth more than a thousand words

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Versión en español aquí. An in-depth analysis of the most popular contents on your website can produce some  surprises and yield some fin...
Saturday, August 13, 2011

How much to charge advertisers? As much as possible

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Versión en español aquí. Many digital news entrepreneurs have no idea how much to charge for the advertising on their sites. To set a...
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Sunday, August 7, 2011

Total users and pageviews are misleading measures of web traffic

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Versión en español aquí. When web entrepreneurs take a deeper look at their traffic in Google Analytics, they might be surprised and alarm...
Thursday, July 28, 2011

Too many journalists indifferent to business side

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Versión en español aquí. Michael Meyer has studied some 150 digital news organizations and worries that too many of them neglect and even ...