|Rosalia Lloret: People are searching for credible|
sources amid an avalanche of information.
El País is widening its lead as the No. 1 newspaper website in Spain with 7.6 million unique users in June (for comparison, the number is 74 million for the New York Times).
At the same time the newspaper's corporate parent, Prisa, is struggling financially and faced a one-day strike over 200 layoffs at its radio affiliate and employee anger over cuts at its financial daily.
Despite the bad financial news, Prisa's chief digital officer, Rosalía Lloret believes there are signs that El País is strengthening its brand. She made her comments during the recent summer course of la Universidad Complutense de Madrid in El Escorial.
Two-thirds choose the brand
Lloret noted that more than half of the users of El País and its affiliated websites come directly to the site, either by typing in the web address or from a bookmark. That is, they are coming intentionally, not by chance.